Strategy hub

Welcome to Focus on the Family

Core Marketing

Current workspaces

Planning

Area plans

FY27 Marketing Plan Library

Choose a marketing area, preview its complete FY27 plan, and download the original presentation.

Plan libraryBrowse plans

FY27 planning

FY27 Marketing Budget

Budget scenarios, audience-growth planning, and the full FY27 marketing portfolio command center.

fy27.coremarketing.teamOpen project

Audio growth

FY27 Podcast Growth Planner

Paid growth scenarios, listener attribution planning, app acquisition, and podcast value modeling.

podcasts.coremarketing.teamOpen project

Enterprise Tier

Anniversary event

Focus 50th Event Strategy

Ticketing strategy, audience scenarios, launch cadence, and marketing deliverables for the 2027 celebration.

50th.coremarketing.teamOpen project

Competitive analysis

Abortion Pill Campaign

Competitive landscape, executive recommendations, messaging opportunities, and the campaign strategy deep dive.

abortion-pill-campaign-strategyOpen project

Our team

The Core Marketing Team

Pencil portrait of Brooke Dunn

Brooke Dunn

Specialist II, Audio

Pencil portrait of Brandon Gresham

Brandon Gresham

Senior Director

Pencil portrait of Adrienne Hawthorne

Adrienne Hawthorne

Specialist II

Pencil portrait of Lydia Hyatt

Lydia Hyatt

Manager, Faith & Culture

Pencil portrait of Stephanie McKinley

Stephanie McKinley

Manager, Parenting

Pencil portrait of Katie Mitchell

Katie Mitchell

Specialist I

Pencil portrait of Kim Trobee

Kim Trobee

Senior Manager, Marriage

Pencil portrait of Gwen Ueding

Gwen Ueding

Manager, Enterprise & Strategy